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- 2018
The Effects of the Administrative Buildings of Companies on Creating and Sustaining Corporate IdentityKeywords: Kurumsal Kimlik,Kurumsal De?erler,Tasar?m,Pazarlama Abstract: In today’s business world; companies are trying many ways to promote their corporate brand values and to manage the perception of the customers’ corporate identity positively in addition to the efforts to increase their product portfolio’s brand value. In order to do that,companies, have to sustain their corporate identity consistent with their vision, mission, corporate values and way of work processes. Corporate identity is defined as its reflected image within marketing function norms. In addition to this; companies are also trying to use their physical environments to reflect their corporate identities. In this context; with this research the relation between the corporate identity and the physical environment is analysed with case study.?? bank, Turkey
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