EFFECTS OF ADS ON CHILDREN’S CONSUMPTION BEHAVIOR

In the study, the effects of ads on children’s consumption are examined. Following a conceptual look on ads, advertising, and child and the field of ads, an in-depth interview technique is utilized to measure the impact of ads on children’s consumption which constitutes the main subject of the study. An in-depth interview is conducted with 20 parents living in Ata？ehir district in ？stanbul, Turkey and with their children studying in Ata？ehir. As a result of the study, it is determined that all the TV commercials influence children. When the food ads on TV are examined, it is found that the advertisements of foods of animal origin catch children`s interest at most. There are also healthful products such as milk, yoghurt in these food ads. However these ads are for foods of animal origin such as fruit yoghurt, fruit milk and delicatessen products. These ads influence children`s interest and create desire of purchase