CONTENT ANALYSES ON MISSION STATEMENTS OF THE MOBILE NETWORK OPERATORS IN KYRGYZSTAN

Comparing the most popular management tools used by executives regardless of the geography over years, mission statement consistently remains in the top10. Transition period from planning to market economy showed that Kyrgyzstan like other transition economies suffered from a lack of entrepreneurship experience. Especially crafting of mission statement for organization itself is relatively new experience for post-Soviet economies like Kyrgyzstan. This paper aims to study the contents of mission statements of mobile network operators (MNOs) in Kyrgyzstan and set up whether the mission statements of MNOs include eight components recommended by Pierce and David (1987). Mission statement components suggested by Pearce and David are still found to be the most popular and consistent. The corporate web sites of operators were screened to take out information about mission statements. This content analysis showed how MNOs are less successful and consistent in their mission statement. The Pierce and David’s components were partly included in mission statements of MNO in Kyrgyzstan