A Hybrid Multi-Criteria Decision Making Approach for New Destination Selection in Aviation Industry

New destination selection is one of the most important decision making process for airline companies. In this study, a multi-criteria decision making approach for the new destination selection problem is proposed by integrating fuzzy analytical hierarchy process and grey relational analysis methodologies. Fuzzy analytical hierarchy process is used to determine the weight of each criteria and grey relational analysis is used to rank the performance of the alternative destinations in the proposed approach. The effectiveness and applicability of the proposed approach is illustrated with a case study with data taken from an airline company in Turkey