SEARCH ENGINES AND THEIR EFFECTS TO THE INTERNET JOURNALISM: A SAMPLE OF TURKISH INTERNET NEWS MEDIA

Developments in the internet technologies have created new possibilities and practices in every aspect of life. This has brought about new types and behaviors for both producers and consumers while leading to changes in the structure of basic journalism. Parallel to the development process of Internet journalism, search engines have begun to create the majority of literacy traffic of news sites with global search engines is an important place in internet content control. While the relationship between search engine optimization (SEO) and online journalism is examined in this study, it is aimed to discuss the positive and negative aspects of optimization to internet journalism. The aim of this research is to identify the transformation of SEO format, one of the distinguishing features of the new media, in the working practices of the Internet media professionals who are the main actors of the news production process. For this purpose, with the analysis of the in-depth interviews conducted with internet media employees in Turkey, it has been revealed what search engine optimization oriented journalistic usage habits and strategies are. The research also tried to find out whether the employees of online news centers are able to identify ethical issues that have emerged with this new writing style and whether new problem areas related to the news have arisen. In the study, it has been found out that especially in internet news centers, search engine optimisation tendency is spreading and search engines in the form of news writing are important factors