An Applied Research on Consumer Culture Factors Affecting Hijab Clothing

The concept of Veiling is religious practice to be evaluated in the scope of Islam religion in terms of its fundamental character and purpose. The concept of Veiling takes an important role in determining the measures of women’s wear in Islam, and hiding the body. But it has been seen that it is faced with a new concept of Veiling which changes and develops because of modernism linked up with the consuming culture and fashion and keeping up with the requirements of this modern age. In our work, it is tried to examine how the veiled youngs are affected by the, social environment and social media with their concept of wearing choices in veiling, and also the relation between the consuming culture and the fashion. In this respect, as a basic argument of the work, it has been found out the relation between the wearing choice in veiled youngs and the veiling fashion combined with the veiling concept, consuming culture and the fashion, and mainly due to the inherent and shape changes of the veiling and the effects of the factors causing these changes