Evaluation of Graphic Design Structure within the Framework of Semiotics Analysis of Posters Related to the Impact of July 15

The crucial of social reflex in the failure of the July 15 coup attempt was seen. Creating social awareness against coups is of great importance. After the July 15 coup attempt, it is seen that various communication tools are used by public and private institutions to create social awareness. One of these media tools is the poster. Poster plays an important role in influencing the ideas and opinion of the masses. Poster is therefore one of the most preferred media tools. The poster prepared for various purposes should be able to transfer the message easily. Especially in today's fast and intense pace, it should be seen and perceived in seconds. Therefore, the poster should have a structure that can attract the attention of the target audience. The intellectual background and design of the poster should be prepared by experts. There are two basic criteria in the effectiveness assessment of the poster: 1. the semantic dimension of the message it conveys, 2. the design dimension. Semantic dimension of the poster is evaluated by semiotic analysis and design dimension is evaluated according to graphic design principles. In the article, after the July 15 coup attempt and anniversaries, within the framework of semantic analysis of randomly selected samples from the posters prepared by official institutions, foundations, associations and private institutions, the design structure has been evaluated according to the principles of graphic design that have been formed from the past to the present. Personal evaluations are open to different interpretations and criticisms