Determination of the Factors Affecting Awareness Perception in Winter Sports Centers: The Case of Erzurum Province

People tend to various alternative areas due to changes in social life, increase in life vision, social income and level of knowledge, search for innovation, socialization in order to assess their leisure time. Despite the presence of many alternative areas, winter sports are one of the areas that have attracted a great deal of people’s attention in recent years. There are many factors for people to go to winter sports centers. However, these factors vary from person to person. The aim of the study in this context is to determine the factors that affect the level of awareness of people about winter sports centers. Erzurum province center was chosen as the pilot application area in order to realize the aim. In selecting this region for research, it has been influential that the region play an important role both at national and international level. The research population has created people between 18 and 60 years old living within the borders of Erzurum Province Municipality. The data used in the research were obtained based on the survey method and the questionnaire was subjected to the validity test. Cronbach Alpha coefficient (α) that is internal consistency coefficient, was calculated as 0,908. In addition, order logistic regression model was used to determine the factors affecting the awareness perception of people living in Erzurum province regarding the winter sports centers. At the end of the study, it is concluded that the winter sports centers’ awareness perception of people living in Erzurum province are affected by gender, working status, family income level, interest of winter people in winter sports, participation as a spectator in winter sports, participation as entertainment for winter sports, leasing