The Use of Importance Performance Analysis (IPA) to Measure Visitor Satisfaction: Canakkale Battles Gallipoli Historical Area Sample

The aim of this study is to determine the importance and performance levels of the services offered to the visitors who visited the ？anakkale Battles Gallipoli Historical Area, which is an important place in Turkish and world history, and to reveal the satisfaction of the visitors and their thoughts after the visit. In this context, data were collected from 356 visitors who visited ？anakkale Battles Gallipoli Historical Area. As a result of the analysis; the level of knowledge of the guide, cleaning of the martyrdom and the environment, well-maintained martyrdom, easy and convenient transportation are at the keep up the good work quadrant. In addition to the number of toilets in the area, the hygiene of existing toilets and the quality of food and beverages are at the possible overkill quadrant. Finally, it has been concluded that the performance of the products and services offered in the field is a positive relationship between satisfaction with the visit and the suggestion