GASTRONOMY AND EX LIBRIS IN TOURISM

This study aims to investigate the benefits of the formal and combined use of the science of gastronomy and the established printing technique called ex-libris in promotion activities in the field of tourism in general, and visual-written documents drawn up to create some awareness and ideas about tourism value of certain destinations such as postcards, promotion booklets, magazines in particular (e.g. in-flight magazines, postcards / memorabilia for museums and archaeological sites, country-region-city promotion booklets printed by the ministry for a number of purposes). The other questions the study ponders over are as follows: Which traditional foods in Turkey have effectively became brand names and can be employed in these endeavors? What contributions could the combination of the lasting memories created by visual arts, and the aesthetic and artistic attractiveness and appetizing effects of the science of gastronomy make, in terms of addressing potential tourists