THE REPRESENTATION OF KAZAKHSTAN COUNTRY IMAGE ON THE WEBSITES OF TURKISH NEWSPAPERS

The aim of this study was to examine the representation of Kazakhstan in the internet websites of Turkish newspapers. The study sample comprises the websites of Turkey's top four newspapers in terms of sales. The news reports were examined between October 1 and December 31, 2017. Data obtained were analyzed using the method of content analysis. The results revealed that the representation of Kazakhstan by the Turkish press is generally positive. Additionally, it revealed that politics, economics, and sports are top three topics discussed in the news. Most reports about politics, economics, culture, arts, and education of Kazakhstan are affirmative in nature. Topics such as the crimes and politics receive more negative treatment. Most of the news articles concern Kazakhstan citizens living in Turkey or to those who participate in the activities related to sport, economics, art, or cultural events in Turkey. Therefore, Kazakhstan government should begin promotional activities to disseminate information on the nation and its rich heritag