A Study on the Branding of Kastamonu University Faculty of Forestry and the Creation of Brand Identity

Within the scope of this research, Branding of Kastamonu University (K. U.) Faculty of Forestry and benefitting from the advantages of being a strong brand is aimed. One of the first steps on the road to branding is the creation of a brand identity. Therefore, in the literature review of the research, the importance of being a brand was emphasised and the possible benefits of being a branded faculty were underlined. For being a strong brand, firstly: an effective and realistic brand identity must be built. In this study, the current situation of K. U. Faculty of Forestry in our country was revealed with done stakeholder interviews and investigations. Afterwards, with the administered questionnaires; the brand awareness perception of stakeholders was determined. In the questionnaire, Aaker's brand personality scale was used; for the groups formed from the variables: t-test, anova and correlation analysis were used and the results were interpreted. As a result of these, a strategy was developed in order to have a strong corporate brand and an effective brand identity for K. U. Faculty of Forestry so that the first steps on the road to branding have been taken