THE RELATIONSHIP BETWEEN SOCIAL MEDIA USE FOR ENTREPRENEURSHIP ACTIVITIES AND ENTREPRENEURSHIP MOTIVE: A STUDY ON UNIVERSITY STUDENTS

Purpose- Nowadays, with the advancement of technology, social media came to our lives and is started to be used with other purposes, as well. Specifically, entrepreneurs perceive social media platforms very appealing for the opportunities that they provide. People with entrepreneur sprit use social media for their entrepreneurship activities in line with their entrepreneurship motives and their entrepreneur characteristics. The purpose of this study is to determine the effects of university students’ use of social media for entrepreneurship on entrepreneurship objectives. Methodology- The sample of the study is composed of 324 university students from different fields in Gebze Technical University. The collected data is analyzed with SPSS statistical software. Findings- Results of the analysis shows that cognitive and self-sufficiency aspects of social media use for entrepreneurship have positive effects on entrepreneurship objectives. Conclusion- Conclusion: University students’ use of social media for entrepreneurship activities increases their entrepreneurship motives. In addition to the use of social media for social objectives, university students research for what they can do for their career plans, which will shape their future, try to develop their entrepreneur characteristics and use social media for these objectives