Determination of Consumption Preferences of Organic Product and Factors Affecting Consumption Preferences of Consumers in Siirt Province

Organic nutrition, organic cropping and organic farming are all important considerations for both human health and the protection of nature. This study was conducted to determine the preferences of consumers for organic products and the factors that are effective in choosing organic products in Siirt province center. Horizontal section data compiled from the questionnaire survey made with 271 individuals were used as the research material in Siirt city center in 2017. According to results of the study, 63% of the consumers were male, 71% were single, the average age of the consumers was 34.2 and monthly income was 1,200 TL. The consumer ratio, which has knowledge about organic products, was found as 71.8% while internet was the first information source with as 46.8%. 84.3% of the consumers stated that they consumed organic products and 62.2% of the consumed organic products were fresh vegetables and fruits as the first choice. As a result; it is determined that the factors such as "organic products are safe" and "organic products are not harmful for health" are the most important factors affecting organic product consumption preference. The lack of consumer awareness about control and certification, the inadequacy of advertising activities and marketing are among the major problems. The marketing margin is favored by the consumer, and the work to be done for the reliability and cleanliness of the organic product sales place is the result of increasing the consumption of organic products