Consumer's Purchase Behaviour and Attitudes In Traditional Food Products: Mersin Province

Turkey’s has geographical position for reasons of climate structure and cultural heritage traditional foods has an important place. This study was carried out in Mersin Province to reveal consumers purchasing behaviors and attitudes towards traditional food products. The main material of the study is the primary data obtained by face to face interwievs with consumers. The data was analysied by calculating frequencies, ratios and averages. Consumers usually buy traditional food products from grocery stores and mostly prefer milk products. The most important factors affecting the purchasing behavior of the consumers are the expiration date, healthy and quality. %63.50 of survey participants explained that they would pay an additional price for packaged traditional foods, %40.16 of these participants said that would accept only an extra cost for %1-5 of the product price