Perception of Customers On The Banned Ads by The Turkish Advertising Board Due To The Violations On The Regulations Regarding “Ads to Children”

This study examines ads banned by the Turkish Advertising Board due to the violations on the regulations regarding “ads to childeren”. Participants watched these ads unknowingly and their general and ethical perceptions were measured by using focus groups.The message, target audience and disturbing points of ads were questioned and findings show that parents are more sensitive to ethical issues in child-centered advertising, ethical sensitivity is highly related to education level and ethical concerns increase when the age of actor kids is getting dow