THE IMPACT OF FACTORS AFFECTING CONSUMERS' INTENTION TO USE SMART PHONE APPLICATIONS ON USAGE ATTITUDE AND USAGE INTENTION

Smartphones have small programs in order to do some operations such as banking, social media, shopping and other services. This main feature differentiates smartphones from cell phones. Despites the increasing use of smartphones, there is not enough information about how consumers benefit from these smartphones. In other words, there is a very few studies on the factors that affect the use of smartphone applications. This study was designed by adding variables as perceived entertainment, habits, personal image and facilitating conditions to four variables in technology adoption model. This study aims to determine the factors that affect consumers' use of smartphone applications. As a result of the study applied in the sample consisted of 304 participants in Mersin, it was found that the ease of use, perceived entertainment, habits, personal image and facilitating conditions influence consumers' attitudes toward smartphone applications positively but the perceived usefulness is not a significant influence on consumers' attitudes towards smartphone applications. Attitude affects consumers’ use of smartphone applications