Content Analysis on Excursion’s E-brochures: A Case of Black Sea Region

E-brochures are important communication tools in today’s tour marketing. E-brochures also can influence choices of tourists through their tour planning phases. The main objective of this study is to determine how e-brochures reflect the Black Sea Region by examining the excursion tours in this region. The sample of this study is drawn of 46 travel agencies which organize excursion tours in the Black Sea Region. Content analysis method was applied on data related to 140 tour programs organized by 46 travel agencies. The findings showed that travel insurance which is an important factor for e-brochures was not used sufficiently. Although guides information is a major attraction factor for tourist, it was not used in e-brochures adequately. In addition, the study suggested that natural and cultural values of the Black Sea Region was not reflected enough in e-brochures