An Investigation of the Relationship Between Trust, Perceived Risk, Perceived Benefit, Attitude and Purchase Intention in Consumption of Street Foods

Alongside with spending time the rise of eating behaviors outside is observed. In some instances, people sometimes prefer food sold in the street because of necessity or they want to experience authentic elements of an ethnic culture. This study investigates the effects of trust on the seller in perceived risk and benefit and the effects of perceived risk and benefit on attitude and purchasing behavior. In this context, data was collected from social media groups which were mostly related to gastronomy and a total of 308 questionnaires were analyzed. As a result of analyzes, it was observed that trust on the seller had a positive effect on perceived benefit. In addition, while the perceived risk has a negative effect on attitude and behavioral intent, the perceived benefit has a positive effect on these two variables. In addition, it was concluded that attitude had a significant and positive effect on behavioral intent. According to these results it can be still said that although people have some risk perceptions of street food, they continue to consume them