THE MODERATOR EFFECT OF RESISTANCE TO CHANGE ON RELATIONSHIP BETWEEN INNOVATION CULTURE AND INNOVATION POTENTIAL: AN IMPLEMENTATION IN TURKISH COMPANIES IN THE CONTEXT OF MULTICULTURALISM

Purpose- In this study, it was aimed to observe the adaptation and reaction of multicultural firms and these firms to the innovation culture of Turkish employees. Methodology- In our research, firstly, the theoretical basis was established by literature review and then supported by quantitative research method. The sample of the study consisted of 234 Turkish employees from multicultural firms in different sectors. SPSS 20 and PROCESS 3.2 programs were used in this study. Findings- According to the analysis results, the innovation culture positively affects the innovation potential. However, it has been shown that resistance to change factor weakens this effect. As the resistance factor to change increases, these relationships are adversely affected. Conclusion- Resistance to change has a moderator effect on the impact of innovation culture on innovation potential