The Effect of Health Consciousness, Environmental Consciousness and Organic Food Knowledge on Intention to Purchase through Attitudes toward Organic Food

In this study, a model was designed to determine the effect of consumers' perceptions of health and environmental consciousness and organic food knowledge on purchasing intentions for organic products. For this purpose, a statistical test of the proposed models and hypotheses was carried out through field data obtained from a sample of university students. The proposed model supports research hypotheses in the direction of structural regression analysis results. Health consciousness, environmental awareness and organic food knowledge were found to have a direct impact on the attitude towards organic food. Organic food knowledge is most effective for the attitudes of consumers to organic foods. It is determined that the attitude has a direct and significant influence on the intention to purchase