‘MANCHESTER HAS NO TEARS LEFT TO CRY’: MUSIC VIDEO AS A MEDIUM OF COMMUNICATION

The music video is usually a visual text to accompany the new single of a musician, but it is a kind of text can be used to promote that single. This text can also contain traces of political and daily events in the context of its current state. As an example of this situation, Ariana Grande organized a donation concert called ‘One Love Manchester’ as a result of a terrorist attack she encountered in the Manchester leg of her tour for ‘Dangerous Woman’ album and released a new album called ‘Sweetener’. In this study, the foreground is the music video that Grande made for her single ‘no tears left to cry’ released one year after the terrorist attack. The clip includes references to the attack itself, how Grande isaffected by the attack and how she reflects it to her music. In this research, the references in the contents of the video were examined by performing semiotic analysis and the research has been made to proof that a music video can be used as a communication tool