Improvement in Estimating the Population Mean in Simple Random Sampling using Coefficient of Skewness of Auxiliary Attribute

This paper suggested a new family of estimators for the population mean in the simple random sampling using the information of an auxiliary attribute. Theoretically, the mean square error (MSE) equations were obtained and it was shown that all the suggested ratio estimators are more efficient than some known estimators. These results were also supported by two original data sets