The History of Cosmetic Products, The Evaluation of the Product Promotions in terms of Consumer Behaviour and their Legal Status

In this review, it's aimed to evaluate the promotion of cosmetic products within the scope of legal regulation and consumer behaviour. In accordance with this purpose; the definition and history of the cosmetic product and areas of their usage are explained, legislative arrangements about cosmetic product promotion, basic requirements for promotion and consumer behaviour are evaluated, and the examination of cosmetic product promotions and sanctions are mentioned in the frame of the current literature