GENDER IN THE MARKETING OF TOYS

Gender and social or psychological gender of the individual are expressed, and roles defined as femininity and masculinity are taken as basis. They prepare it for the adult world by creating an opportunity to develop the personality and talents of play and toys that express an important place in the child's life. In terms of marketing, gender is a frequently used element in market segmentation of products and services. In this respect, it is an advantageous position in terms of businesses that evaluate sexist views and use them in target market selection. However, toys and teachings are not a division, but a division, at a time when children can not yet understand gender roles. Today, both children's culture and games and toys are industrialized and a serious market situation. In this case, it is important and necessary to establish the awareness of the producers of this market as well as the awareness of the parents who are consumers. The purpose of this study is to examine the gendered procedural representation of toys with vital importance in terms of child development. For this purpose, toy samples will be examined and interviews to be carried out with the parents will be tried to evaluate the awareness of the parents