An Investigation on Historical Development of Marketing Philosophies

Marketing, which started to be understood better the importance recently, sustains its philosophical and theoretical development. The philosophical and theoretical development of marketing, which began with the discussion of whether it is science or not, has continued until today, influenced by the competitive conditions and other conditions of the period. In this study, the historical development of marketing philosophies is examined according to the opinions of the authors. Based on reviews; it has been tried to determine whether the authors present different opinions about marketing philosophies, and how far the marketing has progressed in terms of philosophical and theoretical. According to the results of the study, it is determined that there are both similar and very different opinions in terms of philosophical and theoretical development of marketing in the marketing literature. In addition, it can be said that marketing philosophies have historically been divided into two different periods: the pre-period of customer orientation and the period of customer orientatio