Role of Historical Constructions in The City Branding: Konya-Seljuk Buildings

City branding can be evaluated as a whole of brand communication strategies aiming to increase people's preference for living in that city, their investments, and their desire to visit both domestic and foreign tourists. While branding a city, preserving its historical heritage and local identity is one of its goals. In this process, cities create city brands by giving priority to their local products, their local identities, historical textures and their unique values. For this purpose, in the process of city branding, it is among the first resorted options to prioritize the specific qualities and historical structures of the cities. Historical buildings reflecting the history of the cities, local identities and textures can reveal the original structure of the city and position itself in a different place. Konya, which is the capital of the Seljuk State which is an important state for both Turkish and World history, and which is cradle of many civilizations, has a historical structure that reflects the characteristics of many periods and continues its quality and value. These buildings, which are visited by local and foreign tourists, are one of the values that can be considered in the process of branding as a symbol reflecting Konya's history, city identity and values. In this study, the importance and role of historical buildings in the process of city branding were examined and the role of Seljuk period constructions reflecting the architectural identity of Konya in city branding was examined. In this study, how to use Seljuk's historical structures in the process of branding Konya will be examined and suggestions will be presented that will increase tourism value in this direction