An Evaluation of Mara？ Ice-cream as a Touristic Product by Ice-cream Producers

It is important for its development to examine from the producer’s point of view of Maras ice cream which is the first ice cream that springs to mind and has geographical indication in Turkey. In this context, the structural features, production, marketing and problems of the ice cream producer firms operating within the boundaries of Kahramanmaras province were discussed. Nine business managers who were involved in ice cream production were interviewed by a semi-structured interview form. As a result, it has been determined that the producers see Maras ice cream as an advertiser and touristic value, they mostly export to Arab countries, realize production and marketing innovations, all have HACCP certificate and they experience qualified personnel supply problems