Adventure of a cultural transformation economy: e-invitation from okuntu

Culture is a collection of large systems that man has added to his life and to nature. The transition periods, such as birth, death, circumcision and marriage, which are part of culture, have an important role in the socialization of individuals, in their relations and in the strengthening of family structures. Communication with globalization and virtual environment is carried out quickly and easily. This rapidly impacts and transforms the production, presentation and consumption of cultural products. The cultural industry is a collection of economic activities that take place from production stage to consumption of cultural products protected by intellectual property rights. The “read” tradition, which means to inform and invite the beginning of the wedding, which is an important rite of passage in Turkish society, contains many cultural codes. In Anatolia, the person who does the job of verbally inviting the wedding is called “reader”, the gift distributed during the invitation process, or the written paper to invite them. The tradition of reading began to be replaced by wedding invitation cards with the spread of the written cultural environment. Since the tradition of reading is a bit expensive to the wedding owner, this transition was realized at some point for economic reasons. As in the tradition of reading with the emergence of invitations, giving gifts such as fabrics, socks and candy has been eliminated. The transition of Turkish society to an electronic cultural environment in general and to a virtual cultural environment has changed the practice of the tradition of reading and the way of presentation. The tradition of reading has become “invitation” and then “e-invitation”by being exposed to this effect and transformation. However, change has created a new cultural economic area. The transition e-invitation from okuntu in this article will be examined in terms of socio-cultural and cultural economics