A CONCEPTUAL STUDY ON THE FACTORS AFFECTING FOREIGN MARKET ENTRY DECISION

Decision making on foreign market entry is regarded as a complex process, which includes many antecedent factors to be evaluated together. A wrong decision may prevent multinational enterprises from exiting foreign markets. As a matter of fact, there is a return risk potential on investments and resources (capital, human resources and technology) used in foreign market entry. Due to the importance of organizational longevity in sustaining, this study aims to determine factors affecting foreign market entry decision. To this end, the authors apply to the literature review and synthesis techniques and hence identify nine antecedent factors affecting foreign market entry decision