Market Segmentation And Implementation Strategies For Food Products And A Practice

The market segmentation strategy is a topic that many of today's executives and researchers are discussing. Conceptually, the market segmentation strategy encompasses the implementation and development of different marketing programs across different segments of the market.With the development of technology, the increase in innovations and the increase in the living standards caused the differentiations of the demands and needs of the consumers and thus the demand for food sector increased. Changes in customer demands and rapid development of the sector caused competition to be intense. The fact that food companies provide services based on both product and human elements has led them to be market and customer-centric rather than product-centered, which is a requirement of modern marketing. In this study, questionnaire technique was used among quantitative research methods and SPSS program was used in the analysis of data. According to the research findings, the employees of the enterprise do not consider the managers of the business as visionary managers and do not accept them as open-minded. According to the correlation tests conducted in the research, there is a strong link between marketing and strategy. In addition, the place and importance of the general attitude of the management in the strategy of the business is quite large, there is also a strong link between the marketing strategy of the enterprise and the general attitude in the enterprise. Therefore, each attitude has a determinant as a building block in the formation of strategy. In addition, it can be said that the market segmentation strategy is seen as important for the employees of the enterprise and that this is possible by adopting the attitude towards the market segmentation of the management and determining strategies in this direction. Business employees consider market segmentation as an important and a requirement of success, think that business management should have a vision and be open to innovations