A Literature Review on Destination Attributes: Comparison of Turkey, Spain and Greece

Destination attractiveness plays an important role on tourists’ destination choice and satisfaction. This study aims to determine the researches focused on destination attractiveness of three important destinations of Mediterranean namely; Turkey, Spain and Greece. In doing so, this paper compares and contrasts the destination attractiveness of the aforementioned countries. In this regard, this study designed as a literature review. Ten studies were conducted in Turkey, six in Spain and three in Greece were analyzed. A synthesis of the studies revealed, 23 destination attributes for Turkey, 22 for Spain and 20 for Greece. Moreover, a vast majority of the attributes (nature, attitude, hygiene and cleanliness) in the countries under investigation were similar. Implications for theory and practice are discussed