DISCUSSION OF SUBJECTIVE SUCCESS EVALUATION AND CONTEXT FROM ENTREPRENEURSHIP PERSPECTIVE

The aim of this study is to demonstrate the effect of context in evaluating subjective entrepreneurial success. Subjective entrepreneurial success is about what an entrepreneur does and where he finds himself as successful. The literature suggests that entrepreneurs who are founders of businesses and generally managers, which is an economic unit for rationality (e.g.: Perren,1999;2000; Barreria, 2004; Parker, 2009), find themselves successful with their achievement rates, according to Wach et al.’s success criteria.The fundamental claim of this study is that depending on the perspective of the entrepreneurs’ perspective, that is, the meaning they place on the success criteria which arise from the context will be different. The basic assumption of this study is that the context, which entrepreneurs are one part of it, is influenced by their own actions as well as their behavior and strategic decisions (Kim et al., 1989; Denicolai et al., 2015). In order to test this claim, a three-stage research is conducted. In this study, the effect of context on entrepreneurs to finding themselves as successful is being empirically investigated. This study is designed to be related to the sense of accomplishment of the entrepreneurs depending on their level of reaching their goals determined by rational or irrational means. Considering that the context is not something that can be seen directly, from the perspective of the entrepreneur, what is seen and how it is assessed is gaining importance (Hanks, 1992). In this case the reality, which surrounds individuals, is that they live in it and how they explain/interpret it varies depending on their perspectives. Therefore, everything that will affect the interpretation of individuals in a situation (i.e. education, personal characteristics, background) becomes variable (Augier, 2001). Consequently, the context in which events develop and the interpretation of this context from the perspective of the entrepreneur becomes a factor which influences how the entrepreneur see his/her behavior and success. The success feeling which is based on an event in the market conditions and taking a position opportunity which emerged in these conditions on the entrepreneur should not have the same causality mechanism with the other entrepreneur who has to overcome with the insufficient resources. In the first step of the research, the scale which was developed by Wach et al. (2015) has been translated into Turkish. The questionnaire is a tool used by researchers to show why qualitative study was needed for this research. The questionnaire