Evaluation of Generic Strategies At ISO 1000 Enterprises

The strong competition and continuous changes of the today’s world lead enterprises create and implement effective strategies that can improve their business skills in order to utilise their resources productively. The main objectives of the businesses in developing strategies are to reduce the effects of their weaknesses, to highlight their strengths and bring out the basic skills that can provide competitive advantages. Today’s world has been changing faster than ever before. Change is the determinant factor, the survival of the enterprises and their ability to deliver outstanding performance depends on their perception of environmental changes and the choice of the strategies. Therefore, in this study, a survey was conducted with the 700 managers working for ISO 1000 companies to examine the relationships between the demographic characteristics of managers and enterprises and generic strategies