The Effect of Outdoor Advertising on the Consumer in Marketing of a Product

The advertising sector, which aims to announce an event or a story of a product, has developed many ways to date. Technological and economic opportunities make advertising products more attractive. Outdoor advertising is an advertising tool that allows the product to reach the wider audience in less time. From the first step on the street, the open air ads are reaching more customers. Companies that want to keep their brand in mind and aim at marketing devote enough time and cost to this area. Review of various thesis and articles, review of literature and review of Internet resources were preferred as a method in the field of research. The effect of graphical elements used in outdoor advertising, the message to be given and integrated marketing communication on the consumer during the marketing process and purchasing preferences were investigated