A CRITICAL REVIEW ON THE PROBLEM OF “METAPHORICAL NEOLOGY” IN THE PROCEEDINGS OF ORGANIZATIONAL BEHAVIOR CONGRESSES

In recent years, there have been many studies in organizational behavior literature which are far away from scientific concern and conducted under the influence of management fashion and enthusiasm. In these studies, contextless rhetoric which is based on an arbitrary use, contrary to semantics and syntax, obtained by taking a word from its context and called as “metaphorical neologism” is used. Moreover, it can be argued that the presentation of these studies under the name of scientific activity does not mean anything other than wasting time and mind. The main purpose of this study is to problematize the “metaphoric neology” which is frequently used in the organizational behavior literature and to draw the attention to the risks of problems related to the interest in “saying new things” which is conducted for scientific studies and expressed as “neologism” in foreign literature. It is thought that the study will contribute to the fact that literature polluted by metaphorical neologisms which are contrary to the basic meaning and usage of language and far away from scientific concerns cannot have any contribution to scientific processes in general and to literature in particular. The main philosophy of the study is handled in an interpretative and critical manner. “Neologism” is called as the production of rootless, careless concepts with the interest of fashion, enthusiasm and meaningless “drunkenness of innovation” which are contrary to the morphological and semantic structure of the language. While neologism sometimes adheres to the rules of conception production of language, these “new words” emerged as coinages or neologisms have some important problems in terms of morphological informational and semantic or morpho- semantics. These studies carried out on behalf of scientific activities do not contribute to scientific knowledge, literature and practice. The neologisms, which have no meaning in the word presence of the language and the factual world, threaten the organizational behavior discipline in terms of knowledge and the structure of language. In addition, researches which are fed to neologism in order to add scientificity to the process are supported by false causations and researches which do not go beyond stating the obvious have increased pollution in the literature. Neologisms are the conceptions that are produced without paying attention to the harmony between form, meaning and non-language reality. Their production is not due to the need for new concepts required by scientific, cultural, technological, economic and social progress. In