AN INSTITUTIONAL EVALUATION OVER THE ROLE OF LANGUAGE FACTOR IN THE CONSTRUCTION AND REFLECTION OF ORGANIZATIONAL REALITY

The purpose of this study is to be able to explain the possibility of reflecting the different reality image through the language to the institutional environment in terms of institutional theories. In this aim direction, the main questions were asked "can organizations present differentiated reality through language and that this claim is contradictory to institutional theory?" The answers have been sought through the ability of the language institutions to build and reflect their reality. The study was conducted through a theoretical discussion method through literature review. As a result of the study carried out within the scope of this article, it has been achieved that the language and institutions should reflect each other in the nature of the interactive process, allow the language's institutional characteristic to present differentiated social reality, and that this claim can not constitute a contradiction with institutional theory