The Presentation of Sports in Nazism Ideology: An Examination on Nazi Propaganda Posters Regarding Sports

It was believed that there was an inter-racial struggle in the Nazism ideology and that this struggle would be won by the strong race. At this stage, Nazism emphasized that the masses should give importance to the sport in order to be strong. For this reason, Nazi Germany, which was governed under the Nazism ideology, gave great importance to sports and important steps were taken in the development of sports broadcasting throughout the country. Even though the sports broadcasting had great developments during Nazi Germany, it was shaped directly under the influence of Nazism ideology. In this study, it is aimed to explain how sports broadcasting was shaped under Nazism in Nazi Germany. In this respect, sports broadcasting in the context of Nazism ideology was examined through the poster used by Nazi propaganda. In the study, the semiotic analysis method in the qualitative research methods was used. The propaganda posters determined in the study were analyzed in the light of semiotics of the USA linguist Charles Sanders Peirce. In the light of the findings, it was revealed that Nazi propaganda posters suggested that the German society, which was considered to be pure race according to the Nazism ideology, should do sports in order to achieve victory in the survival struggle. Thus, it was tried to construct a perception that sport had a very important place for German people through posters in public opinion