A Examination on Propaganda Posters Regarding Sports in The Reign of Mussolini in Italy

On 21 October 1922, the leader of the National Fascist Party, Benito Mussolini was appointed as prime minister by King of Italy III. Vittorio Emanuele. After Mussolini came to power in Italy, the country's official ideology became Fascism. All sporting activities throughout the country were also under the Fascism ideology. Mussolini aimed at reaching the power of the Roman Empire in sports as well as in the field of politics, economics and art. For this purpose, the Italian management led by Mussolini increased its support for Italian athletes in national and international competitions. It also focused on propaganda activities that encouraged Italian athletes to become world champions under Fascism ideology. In this study, it was tried to determine how and in what way sports broadcasting was shaped under the Fascism ideology in the period when Mussolini was in power in Italy. For this purpose, three propaganda posters (National Sports, Leader, Center of Football), determined using the purposeful sampling method, were examined via semiotic analysis method in qualitative research methods. The propaganda posters determined in the study were analyzed through the Indicators Model of the Swiss linguist Ferdinand de Saussure. In the findings, it was revealed that the effect of the ideology of Fascism was directly seen in the propaganda posters and the Italian athletes were glorified, and it was tried to build a perception that Italy was the most successful country in the public opinion