EXAMINING THE DIMENSIONS OF WORK ALIENATION IN TERMS OF DEMOGRAPHIC FACTORS

Today, rapid improvement in science and technology leads to change in value judgements in individual, social and cultural fields. This change leads to a decrease in the sense of trust among people, degeneration of value systems, lack of communication, social dissonance, increase in individualism and loneliness, which cause psychological and social problems that negatively affect work life and daily life of people. One of these problems is work alienation. Alienation can be explained as one’s breaking away from him/herself, from his/her product, from his/her natural and social environment. Work alienation is defined as the state of psychological separation from work resulting from the perception that work itself is unable to satisfy personal needs and expectations. But, it is quite hard to give a precise definition of work alienation concept. According to Seeman (1971), who settled the long-lasting confusion on the meaning of the term, work alienation should be studied under five independent yet related sub-categories. These categories can be explained briefly as follows: Powerlessness: One’s belief that his/her behavior or effort would not affect the outcome. Meaninglessness: Occurs when one cannot predict the possible outcomes of certain behavior. Normlessness: The belief that certain accomplishments can be achieved only by the means which are not acceptable to society. Isolation: Attaching little importance to the values and causes that society has a high opinion. Self-Estrangement: Occurs when one cannot be satisfied by merely doing his/her work. Success in hotel business depends on direct communication with guests, intangibility and complexity of the product, the difficulty of measuring the service quality, and importance of communication between those working in a hotel. Thus, work alienation in hotel enterprises has become one of the critical success factors that need to be addressed. Knowing these factors allows managers to take relevant measures with the work alienation. Demographic factors take the first place among these. Therefore, the aim of this research is to determine whether the work alienation dimensions of hotel employees' differ according to the demographic factors. The population of the study is made up of hotel employees working in the hotel business in Ayval？k. To collect data for the study, the survey technique was utilized, and the data was collected from 345 hotel employees who were selected by convenience sampling. The data was collected between July 2017 and September 2017. The questionnaire form consists of two parts. The