THE RELATIONSHIP AMONG ORGANIZATIONAL COMMUNICATION, JOB SATISFACTION, INDIVIDUAL PERFORMANCE AND ORGANIZATIONAL COMMITMENT IN DIFFERENT CULTURES

The concept of culture is an important variable affecting the internal/external factors of organizations by creating the differences on the behaviours of individual and society. In this study, the affects of organizational culture on the concepts of job satisfaction, organizational communication, organizational commitment and individual performance were investigated and the relationship among them is tested. The concepts used in this study have been repeatedly researched in social science literature and deeply tested in terms of the mutual effects and the impacts of each other. However, it is determined that all of these concepts have not been examined in an integrated manner. In addition, the cultural effect on the relationship among all these factors has also not been tested in the field of social science. This research aims to fill this gap by comparing Turkish and Russian samples with the obtained results. In this direction, 699 data were collected from well-known businessmen associations in textile field and analysed by using statistical methods. It was found that the culture concept directly affecting all of other concepts and also affecting the relationship among them