THE ESTABLISHMENT AND SUSTAINABILITY OF SOCIAL CAPITAL BY INDIVIDUAL TIES

The fundamental aim of the study is the definition of two different social powers that enable the establishment and the sustainability of the ties among individuals in the assessment of social capital as an investment. For this purpose social capital is acknowledged as micro concept and focused on the individual gains. Concerned social capital is composed of dyad relations, the dyad relations are obtained by the foundation of tie between individuals. The study firstly elaborates the interrelatedness of the tie, relation, network and social capital concepts. Secondly homophily concept, which acts as a social magnet in the social relations and ease the connection of ties, is explained. At the same time, the reciprocity concept, leading to the acceptance of ties as social capital by providing continuity, is elaborated