CONTENT ANALYS？S RELATED TO THE USE OF MARKET？NG ACT？V？T？ES ？N NEW COMMUN？CAT？ON MED？A: AN EXAMPLE OF TURK ORGAN？C AGR？CULTURE SECTOR

Dijitilization in Agricultural products marketing is becoming widespread in Turkey and World. Digital media, where direct producers can reach the ultimate consumer, brings the marketing advantage to the agriculture sector.This study determines the use of marketing activities in new communication environments by analyzing the websites of organic agricultural product sellers, the contents of social media pages and mobile applications. For this purpose, both web sites was analyzed with website.grader.com site evaluation tool, contents of social media pages and mobile applications were examined and organic agriculture word was tried to be discovered with Google Trends search word analysis tool. As a result of the study, it has been observed that agricultural products sellers are involved in new communication environments with different communication purposes and different communication styles. This diversity can be explained by the fact that the target groups use different sources of communication. This study shows the importance of the use of marketing activities in new communication environments by agricultural products sellers