Investigation of the Effect of Environmental Concern and Perceived Moral Obligation on Green Hotel Visit Intention

The aim of this study is to determine to impact of the environmental concerns and the perceived moral obligations on intention to visit. Research data obtained the visiting green hotels in Turkey were collected from domestic and foreign hotel guests. 391 participants have been reached in the research. When the results were examined, it was determined that environmental concern and perceived moral obligation had a positive effect on the visit intention to visit green hotels. In addition, it was determined that the environmental concerns of hotel customers affected the perceived moral obligation positively