Strategic Leadership Communicat？on And Social Media: A Study on Twitter Usage Among General Managers in Turkey

Nowadays, it is a fact that social media is used as an important tool in public relations and institutional communication practices. The multichannel structure of social media in the processes of content production, consumption, and reproduction has been a challenge for one-channel communication of traditional public relations practices. All these developments open up new opportunities, possibilities and threats for strategic leadership communication, which is an important line of corporate communication. In this study, the Twitter usage among the general managers of first 100 companies, which are on the Fortune Turkey 500 list, will be examined. It will be questioned whether the top managers, the institutions' natural spokesperson, are active in Twitter and whether they accept the corporate identity of their company as a policy in their social media use