THE EFFECT OF SPORTS AND MEDIA RELATION ON SOCIETY IN TERMS OF SOCIOLOGY: EXAMPLE OF ？ZM？R PROVINCE

Aim: The aim of the research is to examine the effect of sports and media relation on society in terms of sociology. Material and methods: As the research model, “Survey Model” among Quantitative research techniques has been used. The study group of the research is composed of 250 individuals including 110 women and 140 men from the spectators attending to the activities in sports club in the province of ？zmir. As the data collection tool, Personal Information Form composed of 16 items prepared by the researcher and developed by ünsal (2103) in order to describe the “Sports and Media Relation” has been used as the measurement tool in this research. First of all frequency (f) and percentage (%) distribution was found and the weighted average of the questions supporting each other was calculated during the statistical analysis of the data obtained by the survey. Results: It has been observed that the influenced power of media and the behaviors of society have been affected from each other. Recently increasing interest in sports has caused the growth of sports society. Media had a great influence on public informing, public awareness and guidance. Conclusion: As a conclusion, it has been observed that the sports media leads the sports society as well as sports society leads the sports media. This shows us the world sports society and sports media are in interaction with each other