Tea industry in Turkey: A sectoral and empirical study

In this analysis, firstly the history of tea is introduced. Then briefly overview of the economic and business environment in our country is done. The past and present conditions and dynamics of Turkish tea sector are summarized. Then, production, consumption, import and export of the tea is shown. Then from the economic aspects, the market is analyzed and the structure of the market is identified. Leading firm and the other firms' shares are explored and the competition in the market is measured. As an empirical study, price elasticity of demand in tea sector is investigated. Furthermore, financial position and success of ？AYKUR is examined through ratio analysis. Lastly, interaction between market index and tea sales is studied by regression analysis. The results and discussion parts summarize the main results of the study in detail