THE ROLE OF INDUSTRIES IN THE NEW PRODUCT DEVELOPMENT POINT: A RESEARCH IN KAHRAMANMARAS METAL KITCHEN INDUSTRY

Today, when market conditions and technology are constantly changing and differentiating, businesses are looking for ways to achieve sustainable competitive advantage. The key to sustainable competitive advantage is to follow innovations. One of the innovations is the industry 4.0 concept that we have heard often lately. Industry 4.0 ensures that the end-user consumer needs are met faster, more flexibly and productively at every stage of production. Enterprises are aware that processes are long and risk-filled to create new products. Managing the process in the right way is the process of following innovations. One of the sectors that will be most affected by changes is undoubtedly the metal kitchen industry. Purpose- It examines Industry 4.0 approaches of firms in metal kitchen industry operating in Kahramanmara？ province. Conclusion- Information about Industry 4.0 is provided