NARRATOR-CENTRIC CHANGE/TRANSFORMATION IN THE TURKISH NARRATIVE TRADITION: FROM TRADITIONAL STORYTELLERS TO MEDIATIC STORYTELLERS

Audio-visual media is, today, one of the most important instruments that shape, change and transform the culture. The media transforms tradition into a product in the context of consumption culture and transfers it back to its owners. Television, as in other traditions of oral culture, acts as a visual, auditory and written memory for the tradition of storytelling. Traditional storytellers began to disappear in the XXI. century. During this period, television created a curious audience to watch/listen to traditional and modern stories. With the new context, the owner of the tradition, curious, constructive, supervisory audience mass has transformed into a broader and composed of different social strata, passive, far away from the traditions and a consuming audience. The storytelling tradition, which has begun to become ineffective with the emergence of new actors of the modern era, is tried to be continued in a new world constructed with different characters in television series. The tradition of storytelling has been transformed into an object; the context of creation, transfer, consumption of tradition has changed. Television uses the traditions of oral culture according to their own purposes. In this study, the transformation of traditional storytellers of oral culture into their successors in television series from technological culture tools is examined. The study is limited to storytellers in television series. As a result of the study, it is observed that the traditional storyteller type in Turkish society is getting turned into a mediatic character with the effect of television. Television has created a new tradition and its masters in accordance with its context and objectives