Food Safety Perceptions of Fresh Fruits and Vegetables Consumers

The objective of this study was to determine the perceptions regarding food safety of the fresh fruits and vegetables consumers in Canakkale. Face to face interviews were carried out with 166 consumers who were determined via proportional sampling method. A Five-Point Likert Scale was used to define the perceptions consumer and Multidimensional Scaling Analysis was used for determining the perception dimensions. As a result of study; consumers are of the opinion that fresh fruits and vegetables include hormones, pesticides, fertilizer remains and Genetically Modified Organisms. Further, common and different perceptions of consumers were determined about food safety for fresh fruits and vegetables in the study. Suggestions related to problems on food safety have also been evaluated in the study for government, farmers, consumers, researchers